At A. Putnam, we are thrilled to share the inspiring journey of our founder, Allison Putnam, as featured in *The First Call*. Our story is one of passion, resilience, and the pursuit of a dream to revolutionize women's golf apparel. Born out of Allison's dissatisfaction with existing options and her love for both golf and fashion, A. Putnam was established to offer versatile, classic golf clothing that seamlessly transitions from the course to everyday life.
Allison's background is as diverse as it is impressive. From her early days managing logistics at Sears to her role as a global supply chain director, she has accumulated a wealth of experience across various industries. This unique blend of skills and her entrepreneurial spirit, inherited from her father, have been instrumental in the creation of A. Putnam.
Our brand was officially launched at the 2023 PGA Show in Orlando, where we proudly presented our collection of high-end, classic golf apparel. Despite initial challenges, we successfully secured accounts, marking a significant milestone in our journey. Our commitment to quality and style has resonated with women aged 35 to 55, who seek clothing that reflects their active, multifaceted lifestyles.
As we continue to grow, our focus remains on expanding our wholesale business and increasing our presence in the competitive golf apparel market. Allison's dedication to learning and innovation drives us forward, ensuring that A. Putnam remains at the forefront of women's golf fashion. We are excited about the future and are committed to providing our customers with the best in style, comfort, and functionality.
How A. Putnam 'intertwines' founder's passions
"I like a more conservative and polished style — think Parisian minimalist. My sweet spot is 35 to 55, it’s me in a nutshell. My target is who I am, a busy mom who might be working part of the day, running kids around then dabbling in activities including golf. I design versatile clothing for the casual golfer. All of my old golf clothes collected dust between the four rounds a year I had time to play and they always felt like my 'golf costume.'
"The biggest compliment I can get is if somebody picks up an A. Putnam piece and says, ‘I’d wear this all the time outside of golf.’ That’s a home run to me."