As we reflect on the whirlwind that was the 2025 PGA Show, we’re filled with immense gratitude and excitement for what lies ahead for A. PUTNAM. This year's event was truly special, marking the largest PGA Show in 15 years with over 33,000 industry professionals in attendance. For our brand, it was a pivotal moment to showcase our latest collection and connect with the heart of the golf industry.
Connecting with Our Community
The PGA Show provided an invaluable opportunity to strengthen our relationships within the golf industry. Meeting with our club partners face-to-face allowed us to discuss how A. PUTNAM can continue to elevate their pro shop offerings and enhance the club experience for their members.
One of the most rewarding aspects of the show was catching up with our brand ambassadors. Their passion for A. PUTNAM and their insights into how our apparel performs on and off the course are invaluable to our continued growth and innovation.
Unveiling "Royal Gardens"
A highlight of our participation was undoubtedly the unveiling of our Spring 2025 collection, "Royal Gardens." Inspired by travels across Europe and the magnificent royal estates Allison found joy in, this collection embodies the essence of A. PUTNAM – polished sophistication with a seamless transition from Resort to Sport®
We were honored to have our designs celebrated as People’s Choice: Favorite Women’s Brand in the PGA Show Fashion Show on January 22nd. The response to our Spring Preview, showcasing shades of silver birch, chive, and jade, was overwhelmingly positive. It was a proud moment to see our vision come to life on the runway, representing the elegance and ease that A. PUTNAM stands for.
Dressing the Industry's Finest
Perhaps the most humbling experience of the PGA Show was seeing professional women in the industry wearing A. PUTNAM at some of the most important events of their careers. From awards ceremonies to panels for the PGA and networking events, it was an honor to play a part in these significant moments.
Dressing these accomplished women reinforces our commitment to creating apparel that empowers and instills confidence. It's a responsibility we don't take lightly, and it drives us to continually refine and elevate our designs.
Partnering with AGM and PGA Magazine
One of the most meaningful highlights of this year’s show was partnering with the Association of Golf Merchandisers (AGM) and PGA Magazine to host their prestigious Awards Luncheon. This event celebrates the best merchandisers in the golf industry—those who are setting new standards for innovation and excellence in their pro shops. Allison Putnam had the privilege of attending this inspiring luncheon and witnessing firsthand how these leaders are shaping the retail side of golf. It was an honor for A. PUTNAM to play a role in recognizing their achievements and supporting their continued success.
Looking Ahead
As we leave the 2025 PGA Show, we're energized by the connections made, the feedback received, and the overwhelming support for our brand. The show's record-breaking attendance and the optimistic outlook for the golf industry in 2025 fill us with excitement for what's to come.
At A. PUTNAM, we're more committed than ever to our mission of bringing elegance and ease to every part of a woman's day. The PGA Show has reaffirmed that our focus on timeless pieces that blend sophistication with everyday wearability resonates deeply within the golf community and beyond.
As we move forward, we carry with us the inspiration and insights gained from this incredible event. We're already looking forward to next year's show and the opportunity to once again be part of this vibrant, growing industry.
Thank you to everyone who visited our booth, attended our events, and continues to support A. PUTNAM. Here's to a fantastic 2025 season ahead!