Building Relationships in Person: A Visit to Pebble Beach, California

Ali Putnam, founder of A. PUTNAM, recently embarked on a journey visiting partners on the West Coast. This trip was more than just a routine business visit; it was an opportunity to forge deeper connections, share the brand's story, and gain invaluable insights to enhance the A. PUTNAM experience for guests, members, and staff alike. Thank you Karina Bertoli and Marianne Zabbo for the hospitality and partnership.

Building Relationships Face-to-Face

"These trips are so impactful to our business," Ali reflected. "When I can meet our customers face to face, we learn more about how we can better service their goals." This personal approach allows A. PUTNAM to understand the unique needs of each location and tailor their offerings accordingly.

Educating and Inspiring

During her visits, Ali took the time to educate partners about the A. PUTNAM brand, its mission, and the meticulous craftsmanship behind each piece. "From the surface, I'd say some customers often 'don't understand our position'. However, with a quick introduction, touch of the fabrics and seeing first hand our attention to detail…. It clicks."

The Power of Member Events

"Some people in our shoes may roll their eyes at the effort and expense this takes, but it's where we establish a strong relationship with our private clubs." These events provide an unparalleled opportunity to connect with members, share the A. PUTNAM story, and demonstrate the brand's commitment to quality and service.

Learning and Improving

A crucial aspect of the trip was gathering feedback and insights to continually improve A. PUTNAM's offerings. By engaging directly with staff and observing customer interactions, Ali gained valuable information to refine products and services, ensuring they meet and exceed expectations.

Energizing Experiences

Reflecting on her West Coast journey, Ali shared, "These are trips that bring me an energy fueled by great relationships and inspiration." This enthusiasm translates directly into the brand's continued growth and success.

We are dedicated to fostering strong relationships, delivering exceptional products, and creating unforgettable experiences. By personally engaging with partners, staff, and members, we ensure that A. PUTNAM remains at the forefront of luxury apparel and accessories, continually evolving to meet the needs of discerning clientele at prestigious locations.