Why Getting Dressed Shouldn’t Be the Hardest Part
When you’re wrangling kids, hopping on Zoom between errands, squeezing in a desk-side lunch, and making sure your family gets where they need to be, what you wear should work every bit as hard as you do. For me, clothing is not about perfection, it’s about feeling pulled together even when life feels like a beautiful storm.
If a stain happens mid-morning, or if I need to go from standing in the rain on a muddy sports field straight to a meeting or the club, I want to know my outfit will keep up. I crave:
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Easy elegance—pieces that are as refined as they are resilient.
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Low maintenance—because who has time for dry cleaning?
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Practical beauty—because even when life is messy, I want to look and feel my best.
Our Secret to Done, For-You Style
Before I started A. PUTNAM, I was tired of the choice between comfort and confidence. Why can’t we have both? Why does feeling presentable have to mean making sacrifices?
That’s why every item in our collection is designed with you—my fellow busy moms and ambitious women—in mind. Here’s what I reach for, time and again:
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Washable, wrinkle-resistant fabrics: So I can breathe when milk spills or life gets sticky.
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Refined silhouettes: Styles that look at home at the club or curled up reading bedtime stories.
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Mix-and-match basics: My secret weapon for mornings when “What do I wear?” feels overwhelming.
Feeling Like Your Best Self (Even When Chaos Reigns)
I’ll admit, there are days when five boys means five times the noise, mess, and love, and I can barely remember my own name, let alone an Instagram password. But I’ve learned that when I invest in wardrobe essentials that feel like me, it changes my day. I stand a little taller. I walk into events with confidence (even when I’m running on caffeine and carpool adrenaline).
And I want that for you, too. It’s not about looking perfect. It’s about feeling good in your own skin, ready for whatever curveball life throws next.
For Every Kind of Multitasking
If you head from playdates to work Zooms, handle kids' squabbles with grace, and still show up with a smile for family dinners or club get-togethers, know this: you deserve clothes that make you feel as strong and beautiful as you already are.
Let’s give ourselves permission to look in the mirror and see not just the chaos but the quiet confidence that comes with living fully and loving fiercely. Here’s to picking pieces that say, loud and clear: I’ve got this, and I look the part, too.
With warmth and understanding,
Ali Putnam
—Mom, founder, clubhouse regular, and your biggest cheerleader in beautiful, real-life moments
