The Surprising Etiquette of Not Apologizing

The Surprising Etiquette of Not Apologizing

From bee stings on the course to boardroom missteps, Ali Putnam and Julie Helms explore how over-apologizing quietly undercuts your presence and what to do instead.
How to Be the Guest They Invite Back

How to Be the Guest They Invite Back

Written for ambitious women who understand that a country club round is never just about golf. Julie Helms shows how a club invitation is less a test of your swing and more a quiet audition for the...

For ambitious women on and off the course.

There is an invisible game happening in every round, lunch, country club, meeting, or event. In business golf (and all business relationships) how you carry herself between shots matters as much as the scorecard.

In partnership with A. PUTNAM, communication expert, CEO, and viral digital creator Julie Helms brings her signature blend of social psychology, executive presence, and hard-won experience navigating elite professional spaces to the questions most women are never formally taught to ask.

How do you enter a room and own it without announcing yourself? How do you handle friction with composure and move on without lingering? How do you become the guest they invite back, the colleague they confide in, the woman they remember?

Most of the time confidence isn't loud. It's just very, very well played.