There are golf trips that felt like a getaway. Allison Putnam’s recent private shopping event at Atlantic Golf Club in the Hamptons was a chance to deepen A. PUTNAM’s partnership with one of the region’s most respected private clubs while previewing what is next in our collections.
Set among undulating fairways, wispy fescue, and that particular Hamptons light, Atlantic Golf Club has long been known as a modern, links‑style course that belongs among the top private experiences on Long Island. For A. PUTNAM, spending time on property was an opportunity to see our Resort to Sport pieces in the environment they were designed for and to celebrate the club and people who make that environment feel so special.
A Private Shopping Event in a World‑Class Setting
Atlantic Golf Club sits in the Water Mill and Bridgehampton community, with a layout that weaves through natural wetlands, varied vegetation, and rolling terrain. It is known for a demanding but fair routing and a reputation that places it among the premier golf experiences in the Hamptons.
Against that backdrop, our private shopping event felt less like retail and more like hospitality. Members explored A. PUTNAM pieces with the same care that goes into choosing a line off the tee or a club from the bag. The setting allowed us to show how tailoring, performance fabrics, and subtle feminine details fit naturally into a day that can include early tee times, lunch in the clubhouse, and evening gatherings on property.
Partnering with Atlantic Golf Club
As a wholesale partner, Atlantic Golf Club represents everything A. PUTNAM looks for when placing our collection: a commitment to thoughtful merchandising, an understanding of women’s roles at the club, and a desire to make every detail feel considered. The pro shop and team treated the event as a chance to welcome women into a space that reflects both the tradition of the game and the modern lives of the members who play it.
Our collaboration focuses on offering apparel that meets the club’s visual standard while supporting real life beyond the eighteenth green. Pieces that move from course to travel, boardroom, and social events feel particularly at home in the Hamptons, where days often include time on the water, time on the course, and time entertaining guests.
Hamptons Light, Atlantic Fairways
Part of what makes Atlantic Golf Club special is its setting. The fairways have a seaside character, with swales, bumps, and long fescue rough that catch the wind and frame each hole against open sky. Water Mill and Bridgehampton add their own rhythm, with farm fields, ocean drives, and the kind of coastal landscape that invites both play and quiet.
For a Resort to Sport brand, it is difficult to imagine a better canvas. The same silhouettes designed for resort arrivals and travel days look entirely at home walking up Atlantic’s fairways or gathering on the clubhouse terrace. The trip reinforced our belief that women’s golf apparel should be built for places like this, where the scenery, social life, and golf are all part of the same experience.
Shou Sugi Ban House: Hospitality That Matches the Course
During the visit, Allison stayed at Shou Sugi Ban House, a Japanese‑inspired destination spa and wellness retreat in nearby Water Mill. The property spans several acres, with guest studios, a luxury spa, hydrotherapy spaces, and garden paths designed to invite guests to slow down and reconnect with nature.
Shou Sugi Ban House is known for thoughtful wellness programs, plant‑forward cuisine, and spaces that feel both serene and intentional. Between facials, massages, sound baths, yoga, and quiet time in the gardens, the retreat felt like an extension of the hospitality standard Atlantic Golf Club sets on property.
The combination of staying at Shou Sugi Ban House and partnering with Atlantic Golf Club created a complete picture of Hamptons hospitality. Morning movement and quiet rituals at the retreat, followed by golf, shopping, and connection at the club, mirrored the way A. PUTNAM thinks about women’s lives across resort, course, and everyday leadership.
A Thank You to Carolina Angel
A highlight of the visit was previewing upcoming A. PUTNAM collections with Carolina Angel, whose invitation made the private shopping event possible. Carolina’s hospitality and eye for detail shaped the experience from the moment Allison arrived. The team at Atlantic Golf Club created space for members to see what is next in our line, with a special focus on pieces that support women’s roles in both golf and club life.
Being able to share new designs in person, on property, brought the Resort to Sport narrative to life. Members could feel fabrics, see silhouettes in motion, and imagine how upcoming styles would fit into their own Hamptons seasons, travel plans, and club calendars. We are deeply grateful to Carolina for extending the invitation, hosting the event so generously, and giving us the opportunity to connect A. PUTNAM’s future collections with the Atlantic Golf Club community.
Looking Ahead: A Shared Vision of Elevated Golf Life
Our time at Atlantic Golf Club and Shou Sugi Ban House affirmed how powerful it is when products, properties, and partners are aligned around the same idea of hospitality. Atlantic’s course and clubhouse, Shou Sugi Ban House’s retreat setting, and A. PUTNAM’s Resort to Sport designs all center on details that make people feel welcome, supported, and seen.
As a wholesale partner, Atlantic Golf Club is a place where A. PUTNAM is proud to live on the rack and in members’ wardrobes. We look forward to continuing to outfit women at the club, supporting future events, and bringing upcoming collections back to the Hamptons for more moments of golf, connection, and hospitality.
