A Recap of PGA Show 2026: Favorite Women's Brand, Two Years Running
From the KemperSports Women in Golf Leadership Happy Hour to a second People's Choice: Favorite Women's Brand award on the Fashion Show runway, a look back at A. PUTNAM's week at the 73rd PGA Show in Orlando.
Every January, the golf industry gathers in Orlando, and this year the gathering was bigger than it has been in more than a decade. The 73rd PGA Show, held January 20 to 23, welcomed more than 34,000 golf professionals from 90 countries, the largest show in 16 years. For A. PUTNAM, it was a week of new spaces, meaningful conversations, and a second People's Choice award on the Fashion Show runway. Here is a look back.
Kicking Off with KemperSports
PGA Show week began before the show floor opened. KemperSports hosted its Women in Golf Leadership Happy Hour to kick off the week, and we were proud to partner with them on the evening.
In KemperSports' own words, it was designed with intention and built around community, by and for women who love the game. A special thank you to the KemperSports team, Women's Golf Magazine, and everyone who helped bring that room together.
The Fastest, Longest Week of the Year
The PGA Show is the fastest, longest week of our year, and it sets the tone for the entire year of business. We strive to show up as our best selves, ready to serve our partners and help them win with their lady members.
Every detail of this year's booth expansion and new showroom was designed with our customers in mind, showing how we envision each season's drops on their own walls and tables.
People's Choice: Favorite Women's Brand
On January 21, the PGA Show Fashion Show brought the season's trends to the runway, and A. PUTNAM walked both our Spring/Summer 2026 and Fall/Winter 2026 collections. Attendees voted live, and for the second year in a row, A. PUTNAM was named People's Choice: Favorite Women's Brand.
A heartfelt thank you to Bailey Chamblee for being a wonderful model and an unwavering ambassador for the brand. Her elegance and spark bring out the best in every piece. And to our partners, community, and team: your trust, time, and energy make milestones like this possible.
Women in Golf: Changing the Game and Business
Ali joined Laura Frick, PGA, major championship leader; Gabby Herzig, golf storyteller; and Hally Leadbetter, modern media creator and entrepreneur, for a panel hosted by Rachel Carter, club and owner advocate.
“I loved how the diversity in our careers and experiences in the golf industry showcased the many ways we're leveling up together. Rachel dove right into our challenges, camaraderie, and methods of survival.”
Being invited into this conversation was a reminder that progress in golf is a team effort, with players and operators, media and brands all moving in the same direction. Thank you to Rachel Carter for so thoughtfully hosting and guiding the conversation. Listening to these women share how they serve golfers, grow communities, and elevate the business side of the game only deepened our commitment to designing quiet, confident armor that supports them in every arena they lead.
Our Partners and Our Team
It was a proud week to see so many women choosing A. PUTNAM as their ally and armor in the arenas that matter most, from boardrooms to back nines.
To our partners who took the time to meet with us and trusted us to help elevate the experience for their lady members, thank you. And to our team: your time, talent, and grace over twelve months of preparation, and one whirlwind week, mean everything.
Looking Ahead
We leave Orlando energized by the conversations we had, grateful for the recognition, and focused on the seasons ahead. Thank you to everyone who visited our booth, joined us at events, and continues to support A. PUTNAM. We are just getting started.
