There are club shop directors who stock product, and then there are the ones who tell a story with it. Aimee Ganote at Capital City Club has always been the second kind. Which is exactly why, when the SS26 Low Country Collection arrived at the shop this spring, it didn't just land on a rack. It became a moment.
The display her team built around the collection stopped members in their tracks, and if you saw the response online, you already know that reaction was not limited to the clubhouse.
A Partnership Built on Shared Standards
The relationship between A. PUTNAM and Capital City Club started the way the best ones do: with a buyer who understood exactly who her members were and a brand that was designed for precisely that woman.
Aimee has a gift for knowing what her membership will respond to before they know it themselves. She doesn't stock product to fill space. She curates with a clear point of view, choosing pieces that reflect the standard of the club and the women who call it home. That instinct is rare, and it is a significant part of why A. PUTNAM found such a natural home in her shop.
The Pocket Skort became a signature piece at Capital City Club in large part because of Aimee's early and enthusiastic support. Her members discovered it, loved it, and told their friends. That kind of organic momentum is something no marketing budget can manufacture. It comes from a trusted buyer who puts the right piece in front of the right woman at the right time.
The Low Country Collection for Spring
SS26 arrived with a palette and a feeling that suited the Capital City Club membership perfectly. The Low Country Collection is rooted in the soft, elevated tones of a coastal spring: quiet blues, warm neutrals, and the kind of refined simplicity that works as beautifully on the course as it does at the table afterward.
The display Aimee's team built captured that feeling exactly. The Mac Knit Cardigan draped alongside the signature Pocket Skort in a pairing that showed the collection's layering intelligence at a glance. Clean merchandising, thoughtful placement, and the kind of care in presentation that tells a member this is something worth paying attention to.
The team put real energy into building that display, and it showed. Comments from the community said it all: a beautiful display, live for the pocket skort, new A. PUTNAM deliveries are our favorite days. That enthusiasm is a reflection of the trust Aimee and her team have built with their membership over years of thoughtful buying.
What This Partnership Means
Partnerships like this one are the reason A. PUTNAM invests in the green grass partnerships the way it does. A great club shop director is not a vendor relationship. She is a collaborator, a community builder, and in many cases the first introduction a member has to a brand that will stay in her wardrobe for years.
Aimee Ganote embodies everything we look for in a club partner. She leads with taste, she knows her members deeply, and she brings genuine enthusiasm to the brands she believes in. Watching the Low Country Collection come to life at Capital City Club this spring was a reminder of exactly why these partnerships matter.
To Aimee and the entire team: thank you. For the care, the creativity, and for making SS26 feel exactly like what it was designed to be.
